Fraudblocker Web App & Website Design

Click fraud is nefarious activities aimed to generate revenue from ads which are primarily never seen or clicked on by humans.

By repeatedly clicking on an advertisement that compensates publishers on a Pay-Per-Click (PPC) basis, the fraudster can potentially accrue large sums of money. The publisher and/or advertising network, or an individual compensated by them, make money at the expense of the advertiser without having any interest whatsoever in the product or service being advertised.

What makes click fraud so common place and difficult to combat is the fact that it is such an easy crime to commit. All one needs is a webpage with some sort of PPC advertisement running on it and a method to exploit that ad through repeated clicks.